internet Marketing

Don’t Just Sit There! Start INTERNET MARKETING

Internet marketing is the advertising of products or services on websites in a variety of ways. Some of these ways include the marketing of content, influencer marketing, affiliate programs, SEO, blogging, email marketing, and reputation marketing.

The sole aim of internet marketing is to increase sales by getting more traffic to one’s websites. Though internet marketing is similar to traditional advertising, it is, however, purely done on the web. It involves reaching out to your target audience (those who have an interest in your products) as opposed to mass marketing. Internet marketing is an excellent strategy for lead generation.

Why settle for internet marketing?

Internet marketing has become very popular, and most businesses are gaining an online presence. It has created a need for internet marketers because most of these businesses have no clue where to start from and how to make it online. They realize they cannot survive without an online presence because their competitors are online. 

They also know that internet marketing is cheaper and more effective than traditional marketing. Not all businesses can handle their marketing campaigns online. 

Some do not have the capacity or knowledge to do so while others would better entrust this department to experts. By so doing, they will be able to get the desired results more quickly instead of second-guessing themselves, which means that the need for internet marketers will keep growing. 

There is a lot of potential in Africa because a lot of the established businesses do things the old school way. Most of these businesses would be happy to onboard internet marketers to catapult their businesses to the next level. That is where you come in as an internet marketer.

An internet marketer’s job description

As an internet marketer, you have to plan, develop, and manage marketing campaigns online aimed at promoting that company’s brand, products, and services. It will also involve building and increasing traffic to the company’s website. This traffic, when retained, will later generate more leads.

Basic knowledge in web design is a plus, working with WordPress, creating content for the company’s blog, and working on social media outreach. Whether you choose to work remotely or on-site, you will be part of a blogger team involved in marketing, content production, and editing.

What are the requirements for an internet marketer?

Internet marketing is a broad field, and one starts at the entry-level and work your way up. You may choose to specialize in one area, such as being a social media marketer, content marketer, or video marketer. Being all-rounded and learning as you increase your experience will make you more marketable and therefore, stand out.  

As an internet marketer, you should be open-minded and tech-savvy. You should be able to market content, have basic SEO (Search Engine Optimization) knowledge, and analyze data. Being up to date on current trends in the online world is very important because they keep changing. You can do this by continuously reading, researching, participating in webinars or virtual seminars, and taking online classes. 

If you can get an online certification in internet marketing, it will increase your credibility and ability to clinch jobs as an internet marketing specialist. Having the gift of persuasion is necessary because online marketing is subtle. You do not outright market yourself. If you are creating content, it should be informative and of good quality. It is this information that will cause a conversion without you having to state it clearly. That is why persuasion and creativity are critical.

Where to find work

1.Freelancer

A credible site with hundreds of internet marketing jobs. What you are required to do is to bid alongside others. You stand a chance to stand out and be hired if you can provide excellent samples and a convincing, eye-catching pitch. The rates you ask also matter, but all this needs to translate to quality work. Your work can land you long term tasks from the same employer, or he can be a repeat client who can also give you referrals.

https://www.freelancer.com/

2.Peopleperhour

This site is legit that has a lot of online marketing jobs. Every month you are offered 15 free credits to use for bidding for projects. If you use these up and need more, then you have to buy at the cost of $8.95 per credit. 

https://www.peopleperhour.com/

3.Upwork

Upwork is a job mine as it always has internet marketing jobs. To access the site, you must set up a professional profile. Once your profile is accepted, you can start applying for jobs by completing a proposal. Initially, there are 20 free connects offered to enable you to apply for tasks. Each posted task requires several connects ranging from 1-6. Once you use them up, you have to buy at the cost of $1.50 per 10 connects.

https://www.upwork.com/

4.Fuzu

This general site has job listings. For internet marketing online job opportunities, you browse through the search bar. You can use filters for the specific country and city you would like. 

African countries you can choose from include Nigeria, Egypt, South Africa, Ghana, Kenya, Angola, and Senegal. You are required to sign up before you can apply for any advertised job.

https://www.fuzu.com/jobs

5.Online Jobs Africa

One of the new websites that hold promise for young Africans wanting to break into the internet space. although new once its fully functional, you can search and apply for internet marketing gigs. 

https://onlinejob.africa/

6.Legiit 

This site has a steady stream of online marketing job opportunities. It is prudent to apply for jobs you are very sure of delivering quality work. You must sign up by providing your details and then log in every time. There are filters for time, price, and job category that can bring up results faster. You must bid and then wait for the client to reach out to you.

https://www.legiit.com/

Pro tip

Internet marketing is an excellent strategy for lead generation, which ushers in conversion and subsequently, increased revenue. What this means is that if you are very competent and confident that you can lead to increased revenue, you will reap the fruits.

Suggested Reads on Internet Marketing

Internet Marketing: Strategy, Implementation and Practice

https://amzn.to/37N62g2

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Dropshipping

DropShipping Busines for African Entrepreneurs

What is Dropshipping?

Dropshipping is defined as a retail fulfilment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, the seller doesn’t have to handle the product directly. www.shopify.com

As an African entrepreneur dropshipping is a fascinating concept. This is because you do not hold the inventory but only purchase it as needed or ordered by your customers. Thus, eliminating the notion that one needs a physical shop to be in business.

Last weeks article sell-your-creative-merch-via-print-on-demand-sites-online we shared platforms where one can sell their design ideas. If one doesn’t have an e-commerce shop, one can utilise dropshipping platforms for selling their merchandise via dropshipping platforms.

Drop shippers have been selling all kinds of goods from furniture to cookware via these platforms for some years now. Although this model hasn’t been much exploited in Africa, it is one of the best business models for earning money online worldwide.

This week as promised, we feature platforms where Africans can explore the dropshipping model as a business opportunity online.

1.Shopify

Arguably one of the most reputable dropshipping platforms online today. Shopify supports both big and small businesses and has millions of users globally.

One can literally have a shop within a few clicks on Shopify.com. In addition, they allow you to choose your theme and functions from the site or upload from elsewhere. Also, their websites are responsive hence mobile user friendly.

There are many a forum on Facebook, Reddit and Twitter for Shopify. Users can join to gain insights on what to do or where to sell.

It is worthy to note that if you are feeling unsure and want to begin selling immediately, you can also get cheap shop setups and help on fiverr.com.

Shopify currently offers a 90 days trial. Users get access to try all Shopify features during this period in order to decide if the platform is suitable for their needs.

Payment methods on Shopify include Paypal, credit cards, google pay, bank transfers etcetera.

2.BigCommerce

This platform is excellent as it allows everyone to sell and buy worldwide.

Their best features include allowing transactions with the currency of your choice, language choice functions your storefront and products, ability to ship globally via integrations with the world’s most popular shipping providers. And Ability to configure tax for nearly any country using their built-in calculator.

You can start a 90-day free trial here www.bigcommerce.com

3. Ecwid

This is a relatively new platform on the market that allows you to add an online shop quite easily and quick.

Ecwid works by giving you a ‘widget’ that gets placed on other sites — hence the name Ecwid: it’s short for ‘E-commerce Widget’. A few lines of HTML code (the widget) are provided to add to an existing website or social media profile, and your store is displayed wherever you’ve inserted this code.https://www.stylefactoryproductions.com/blog/ecwid-review.

Here you can get a shop with basic features for free something the other platforms don’t offer. However, the monthly subscriptions are affordable at the beginning with 15 USD per month.

Users can also access almost 50 payment getaways with Ecwid including Paypal, Payoneer and direct bank deposits which make it a great platform for African Dropshippers.

To start your shop in 5 minutes using my referral link here open.ecwid.com

4. AliDropship 

Owned by the mammoth Alibaba from china Ali Drop is a reputable Drop Shipping solution.

It is a unique platform in that it allows you to integrate with WordPress or build an independent store of your choice.

AliDrop’s unique feature known as the one-click plugin that turns your entire WordPress site into a fully functional online store with dropshipping options.

The link to Ali Express where one chooses their products which are then sent automatically to your e-shop. This is inclusive of all product details such as photos descriptions weight etc is quite seamless.

One can get a custom store built at a price that comes with a personal manager to discuss what you want /niche and help you all the way with your store.

In addition, you can get a free consultation here https://alidropship.combefore you make your commitment.

5.ChinaBrands

This Chinese platform lets you drop ship for free. They provide tens of thousands of products to sell.

There is no limit for which products to sell; therefore selling is not limited to one niche.

Alongside one having an independent e-store. China brands also offer drop shipping for resellers which means you can inturn list the goods on eBay and Amazon, Etsy etc.

ChinaBrands is perfect for the African entrepreneur. Reason being that a seller is also allowed to brand your products hence, making it easy for anyone anywhere to start his or her own online Branded business.

Again drop shippers enjoy the advantage of deciding their prices, therefore, making maximum profit from sales deals on Chinabrands.

To start your dropshipping business, please go to www.chinabrands.com.

 

With the raised platforms, one can start a dropshipping business at home quite easily. Further, though some are free, some require a small investment. It’s advisable to first sign up for a trial. This gives one the ability to test-drive and decide whether the particular site works for your needs.

We suggest below book on drop shipping that will give you an insightful approach if you are keen on dropshipping.

Dropshipping: A Step By Step Guide On How To Make Money Online With Dropshipping by [Dan Moore]

 

 

print on demand

Sell Your Creative Merch via Print-On-Demand Sites Online.

The market for creatives just got bigger and better with the advent of online marketing. Design concepts are sort for worldwide. Simple things like printed t-shirts, phone covers, mugs, stationeries, fabrics and anything else can make you a business worth some good cash flow.

Print-on-demand market for t-shirts, phone cases, stickers and other goods has grown tenfolds with buyers and sellers looking for the next trendy thing to buy/sell as demand for current trends sores and changes every single day.

You do not have to be experienced to sell in this market. If you can conjure up a quote to print on a t-shirt or a mug, then this market is for you.

Besides, other options worth looking at  as a shrewd business person would do is:

1. Act as a reseller by buying designs for cheap and reselling them.

2. Buy designs to print and sell as a private seller.

3. Buy products and resell on an e-commerce platform and or your own shop.

There are tons of online market places to sell your creative ideas. Therefore whether you have a talent or not, are looking to learn and create; these are the places to go and learn, network and see what others are doing in regards to selling their creativity online.

1.RedBubble

Melbourne based Redbubble is a global print on demand market powerhouse.

Redbubble is newbie-friendly as it offers an opportunity for anyone to earn without spending any money.

The platform is unique in that all you have to do is upload your design, promote and sell. Redbubble incorporates selling within the platform, and therefore, this helps the creative to have a one-stop-shop. One does not need to go out of the platform to sell their merchandise.

There is a vast product line providing various options to put the art/design on. These options where your designs can be printed on include;

  • Stickers
  • Device Cases
  • kids and babies
  • women and menswear
  • Bags
  • Home Decor
  • Stationery
  • Wallart
  • Gifts

Registration on RedBubble is easy, you just sign up for an account, upload your custom designs, and logos choose what you want them printed on and promote the product.

Once your product is sold, you receive payment via bank account or Paypal twice a month if you make sales.

Head over to RedBubble to get more information.

2.Printify

Do you have a quote you like, a tagline, a personal motto that you’d like to see on caps, posters, bags, t-shirts etc.? printify will help you achieve this dream at no extra cost.

Printify is a print on demand platform that integrates your custom design creations with your online store like Shopify,eBay and Woo Commerce(we will delve into these platforms on our next article). This means you provide a design and choose a printer from their list. They will print your design into merchandise for you and fulfil shipments directly to your clients.

Your designs can be printed on anything, including logos, stickers, clothing, bags, phone cases etc.

In addition, you determine your selling price, but Printify deducts their cost from what they pay you in the end.

Printify ships worldwide; hence you can market your products wherever you want.

I came across this letstalkaboutmoney review on google that will guide you on how this platform works.

3.Printiful

A Fierce competitor of Printify, This Print on demand websites integrates with more than 16 e-commerce platforms.

There are no upfront costs, and the process is just the same as on the above platform.

All you need is to upload your custom design, and they will print, package and ship it directly to your customers worldwide.

A feature called a mockup generator allows you to see how your design will look on anything. You can resize, change colour and fonts to your desired design on the mockup generator.

A Great review of Printiful is here https://ecommerce-platforms.com/, and you have to definitely check out printful.com for more information.

4.Teespring

Teespring famed as the design platform for everyone. Based in the Uk, this platform is revered for its shorter shipping times and highest buyer satisfaction as compared with the other print on demand Giants.

Teespring allows users to create campaigns in order to sell custom apparel. Users create their products in the Teespring Launcher, where they can choose the colour and type of item they would like to sell, and add a design. Designs can be uploaded from outside of the platform, or be created using the text and image tools. No orders are processed, manufactured, or shipped until the campaign has “tipped,” meaning that the sales goal has been reached. www.wikipedia.com

Teespring ships to over 180 countries in the world and integrated with other e-commerce platforms like Woo-commerce and Shopify. It also comes with a youtube integration which allows you to sell your products on your youtube channel.

Head over to teespring.com to find out more.

 

The raised platforms are just but a few print-on-demand websites where one can sell their creative ideas; however, before committing to one, please ensure you do below.

1. Always request for samples before ordering anything this is very important for it enables you to see the quality of goods your customers will receive

2. Create mockups for your products test them on the products you want printed to see how the final product will look like.

3. Check shipping time frame to ensure your customers will receive their packages as stated.

As usual, it’s advisable to visit all these sites to see which ones are suitable for you and your business before committing.

Once again working online proves to have opportunities for all. Selling your ideas and designs can be a great way to make money online, especially because these platforms offer spaces for both skilled and unskilled people.

Suggested read.

51thB9YKShL._SL160_Automated Merch Business with Printful.

https://amzn.to/2TeqzEf

 

https://amzn.to/2TeqzEf