Internet marketing is the advertising of products or services on websites in a variety of ways. Some of these ways include the marketing of content, influencer marketing, affiliate programs, SEO, blogging, email marketing, and reputation marketing.
The sole aim of internet marketing is to increase sales by getting more traffic to one’s websites. Though internet marketing is similar to traditional advertising, it is, however, purely done on the web. It involves reaching out to your target audience (those who have an interest in your products) as opposed to mass marketing. Internet marketing is an excellent strategy for lead generation.
Why settle for internet marketing?
Internet marketing has become very popular, and most businesses are gaining an online presence. It has created a need for internet marketers because most of these businesses have no clue where to start from and how to make it online. They realize they cannot survive without an online presence because their competitors are online.
They also know that internet marketing is cheaper and more effective than traditional marketing. Not all businesses can handle their marketing campaigns online.
Some do not have the capacity or knowledge to do so while others would better entrust this department to experts. By so doing, they will be able to get the desired results more quickly instead of second-guessing themselves, which means that the need for internet marketers will keep growing.
There is a lot of potential in Africa because a lot of the established businesses do things the old school way. Most of these businesses would be happy to onboard internet marketers to catapult their businesses to the next level. That is where you come in as an internet marketer.
An internet marketer’s job description
As an internet marketer, you have to plan, develop, and manage marketing campaigns online aimed at promoting that company’s brand, products, and services. It will also involve building and increasing traffic to the company’s website. This traffic, when retained, will later generate more leads.
Basic knowledge in web design is a plus, working with WordPress, creating content for the company’s blog, and working on social media outreach. Whether you choose to work remotely or on-site, you will be part of a blogger team involved in marketing, content production, and editing.
What are the requirements for an internet marketer?
Internet marketing is a broad field, and one starts at the entry-level and work your way up. You may choose to specialize in one area, such as being a social media marketer, content marketer, or video marketer. Being all-rounded and learning as you increase your experience will make you more marketable and therefore, stand out.
As an internet marketer, you should be open-minded and tech-savvy. You should be able to market content, have basic SEO (Search Engine Optimization) knowledge, and analyze data. Being up to date on current trends in the online world is very important because they keep changing. You can do this by continuously reading, researching, participating in webinars or virtual seminars, and taking online classes.
If you can get an online certification in internet marketing, it will increase your credibility and ability to clinch jobs as an internet marketing specialist. Having the gift of persuasion is necessary because online marketing is subtle. You do not outright market yourself. If you are creating content, it should be informative and of good quality. It is this information that will cause a conversion without you having to state it clearly. That is why persuasion and creativity are critical.
Where to find work
A credible site with hundreds of internet marketing jobs. What you are required to do is to bid alongside others. You stand a chance to stand out and be hired if you can provide excellent samples and a convincing, eye-catching pitch. The rates you ask also matter, but all this needs to translate to quality work. Your work can land you long term tasks from the same employer, or he can be a repeat client who can also give you referrals.
This site is legit that has a lot of online marketing jobs. Every month you are offered 15 free credits to use for bidding for projects. If you use these up and need more, then you have to buy at the cost of $8.95 per credit.
Upwork is a job mine as it always has internet marketing jobs. To access the site, you must set up a professional profile. Once your profile is accepted, you can start applying for jobs by completing a proposal. Initially, there are 20 free connects offered to enable you to apply for tasks. Each posted task requires several connects ranging from 1-6. Once you use them up, you have to buy at the cost of $1.50 per 10 connects.
This general site has job listings. For internet marketing online job opportunities, you browse through the search bar. You can use filters for the specific country and city you would like.
African countries you can choose from include Nigeria, Egypt, South Africa, Ghana, Kenya, Angola, and Senegal. You are required to sign up before you can apply for any advertised job.
5.Online Jobs Africa
One of the new websites that hold promise for young Africans wanting to break into the internet space. although new once its fully functional, you can search and apply for internet marketing gigs.
This site has a steady stream of online marketing job opportunities. It is prudent to apply for jobs you are very sure of delivering quality work. You must sign up by providing your details and then log in every time. There are filters for time, price, and job category that can bring up results faster. You must bid and then wait for the client to reach out to you.
Internet marketing is an excellent strategy for lead generation, which ushers in conversion and subsequently, increased revenue. What this means is that if you are very competent and confident that you can lead to increased revenue, you will reap the fruits.
Suggested Reads on Internet Marketing
Internet Marketing: Strategy, Implementation and Practice